Essays about: "purchasing model"

Showing result 1 - 5 of 256 essays containing the words purchasing model.

  1. 1. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  3. 2. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  4. 3. Exploring the use of mobile warehouses in midsized urban and rural regions for last-mile transportation

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Mfon Etuk; Radu Ștefan Mihai; [2023]
    Keywords : Mobile Warehouse; Last-Mile Logistics; Supply Chain; Logistics; Distribution;

    Abstract : Abstract: Efficient last-mile transportation is a continuous difficulty for businesses, particularly in e-commerce, necessitating the development of creative solutions. This thesis investigates the use of mobile warehouses in mid-sized urban and rural areas to help with this problem. READ MORE

  5. 4. Managing the procurement process during scale-up: A case study of a European Battery Manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Lisa Bergqvist; Sofia Holm Öste; [2023]
    Keywords : procurement process; purchasing; expansion framework; battery manufactures; scale-up; ramp-up; Inköpsprocess; expansion ramverk; batteritillverkare;

    Abstract : The European battery market is in rapid growth and the industry actors are ramping up production as well as exploring international expansion opportunities. However, due to the relative novelty of the industry in Europe, there is a lack of benchmark companies and established frameworks for successful expansion. READ MORE

  6. 5. Once Upon a Time in Quantum Computing: A Grounded Theory Study on Hardware Purchasing

    University essay from Lunds universitet/Produktionsekonomi

    Author : Alfred Bornefalk; Simen Söderberg; [2023]
    Keywords : quantum computing; hardware; supplier selection; start-ups; make-or-buy; trust; grounded theory; Technology and Engineering;

    Abstract : Quantum computing is a potentially disruptive field, and a significant amount of resources are invested in technology advancements. The business-related research, however, is a relatively unexplored area. READ MORE