Essays about: "qualitative content analysis"

Showing result 6 - 10 of 1784 essays containing the words qualitative content analysis.

1. 6. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 7. Constructing Capabilities : Military Strategies of Small States in an Age of Transition: Examining the Influence of Strategic Culture

   University essay from Försvarshögskolan

   Author : Lara Kristjansdottir; [2024]
   Keywords : Strategic culture; neorealism; military strategy; defence planning; small state security; Sweden and Denmark.;

   Abstract : Scholars tend to approach small states’ military strategies in terms of restraints and opportunities in the external security environment, largely overlooking the influences of a state’s domestic particularities. This thesis aims to explore how the theory of strategic culture, regarded here as an inherent, domestic context in which strategy is formulated, can add nuance to such realist analyses of how small states build and adjust their defence capabilities. READ MORE

4. 8. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

5. 9. Countering Terrorist Content Online: Removal = Success? : A Critical Discourse Analysis of the EU Regulation 2021/784

   University essay from Försvarshögskolan

   Author : Nina McCarthy Hartman; [2024]
   Keywords : Critical Discourse Analysis; Content Moderation; Counter-Terrorism; EU;

   Abstract : This thesis critically interrogates the underlying assumptions which legitimise the hard regulation of online platforms regarding terrorist content, by turning to the case of the EU Regulation 2021/784. Utilising qualitative critical discourse analysis, the study analyses how the EU's strategy against terrorist content online is discursively legitimised through the lens of Theo van Leeuwen's framework for discursive legitimisation strategies, focusing on moral and rational justifications. READ MORE

6. 10. How do climate change adaptation plans consider gender? : An analysis of National Adaptation Plans in Sub- Saharan Africa

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Elin Wredström; [2024]
   Keywords : Gender; Climate Change; National Adaptation Plans NAPs ; Sub-Saharan Africa; Gender and Development GAD ;

   Abstract : Climate change is today an urgent threat, posing grave danger and requiring immediate attention. In order to adapt to the changes, policies, plans, and programmes have been created all over the world, such as the National Adaptation Plans (NAPs). READ MORE