Essays about: "quality and trust"

Showing result 1 - 5 of 294 essays containing the words quality and trust.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  2. 2. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

    University essay from Göteborgs universitet/Graduate School

    Author : Inês Raeiro; Xuexin Li; [2023-07-03]
    Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

    Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

  3. 3. Konst – ett verktyg för att appropriera rum

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Oskar Blomé; [2023]
    Keywords : appropriation; konst; deltagande; planering;

    Abstract : Kan konst användas som ett verktyg för att bidra till att medborgare känner större tillhörighet i sin närmiljö, och i så fall hur? För att skapa tillhörighet i sin närmiljö bör medborgare appropriera den. Syftet med denna uppsats är att undersöka på vilka sätt konst har använts av konstnärer tillsammans med medborgare för att appropriera rum, samt att se vilka positiva och negativa sidor konst har som verktyg för att appropriera rum. READ MORE

  4. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    University essay from

    Author : Yiming Yuan; Ziying Lai; [2023]
    Keywords : ;

    Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

  5. 5. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE