Essays about: "quality attribute of product"

Showing result 1 - 5 of 17 essays containing the words quality attribute of product.

1. 1. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Adrian Brännstam; Simon Eliasson; [2023]
   Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

   Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

3. 2. How to improve the perceived service in the delivery chain of a multinational manufacturing firm

   University essay from Lunds universitet/Produktionsekonomi

   Author : Carl Stjernlöf; Kristian Folkesson; [2021]
   Keywords : service offering; process mapping; customer requirements; delivery chain; Technology and Engineering;

   Abstract : As the world is changing rapidly in many ways, competition is getting increasingly fierce amongst manufacturing firms. As such, it has become more and more important for companies to properly understand the needs of their customers in order to provide enough value to be sufficiently competitive. READ MORE

4. 3. Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Sinin Tabassum; Md Soud Al Fahad; [2020]
   Keywords : Quality; quantity; and credibility of review; Product involvement; consumer expertise; elaboration likelihood model ELM Model .;

   Abstract : Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. READ MORE

5. 4. Supplier Evaluation System in the Food Industry

   University essay from Lunds universitet/Teknisk logistik; Lunds universitet/Institutionen för teknisk ekonomi och logistik

   Author : Marcus Wuttke; [2020]
   Keywords : Supplier Evaluation; Supplier Evaluation Process; Supplier Evaluation in the Food Industry; Supplier Evaluation System; Supplier Evaluation IT-system; Agriculture and Food Sciences;

   Abstract : Evaluating suppliers is something that the majority of companies has to do and is something that often is a complex problem with many parameters and variables involved. This is especially true for a company like Kiviks Musteri that purchases a variety of different products from all over the world from different types of suppliers that come from different cultures and backgrounds. READ MORE

6. 5. The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joanna Pilawa; Federica Piccone; [2020]
   Keywords : manufacturing process; perceived innovativeness; perceived quality; Business and Economics;

   Abstract : Title: The perceived innovativeness of the manufacturing process and perceived product quality. The case of creative and technology-intensive industries. READ MORE