Essays about: "quantitative CRM"

Showing result 1 - 5 of 23 essays containing the words quantitative CRM.

  1. 1. SIMULATION TRAINING: FROM THE STUDENTS' POINT OF VIEW

    University essay from

    Author : Hygrell Sandra; Alexandra Jernstedt; [2023-03-16]
    Keywords : ;

    Abstract : Background: Simulation training is a well-grounded concept that is used to increase and maintain safety in various industries such as aviation, military, and health care. Simulation training is today an integrated part of the Bachelor programme in nursing. READ MORE

  3. 2. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  4. 3. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Daniela Rodriguez; [2023]
    Keywords : CRM; email marketing; content personalization;

    Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

  5. 4. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

  6. 5. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Fredrika Wiktorin; Philip Locklund; [2020]
    Keywords : Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Abstract : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. READ MORE