Essays about: "questionnaire attitude on advertising"

Showing result 1 - 5 of 25 essays containing the words questionnaire attitude on advertising.

1. 1. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

3. 2. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : William Muleba; [2020]
   Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

   Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE

4. 3. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nils Bure; Axel Pahne; [2019]
   Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

   Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE

5. 4. The use of social movements in marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johanna Berggren; Karolina Lander; [2019]
   Keywords : Social movements; #Metoo; advertisement; Gillette; mixed method; visual advertising; gender in advertising; emotional branding; audience reception; Sociala rörelser; marknadsföring; visuell marknadsföring; genus i marknadsföring; publikmottagning; Social Sciences;

   Abstract : In today’s marketing, we now and then see organizations using socio-political movements. This phenomenon often creates questions amongst its audience whether the organization genuinely cares about the movement, or whether it is just an easy way to capitalize on the movement. READ MORE

6. 5. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Therese Gremlin; Vlada Rusakova; [2019]
   Keywords : AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

   Abstract : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. READ MORE