Essays about: "reasons growth of multinational companies"

Found 3 essays containing the words reasons growth of multinational companies.

1. 1. Asian multinational Companies’ Co-Branding as Brand Strategies

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yong Chul Choi; [2009]
   Keywords : co branding; brand strategy; Asian companies; co-branding;

   Abstract : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. READ MORE

3. 2. SOUTH AFRICA – A SUB-SAHARAN MANUFACTURING PARADISE? : A STUDY ON SWEDISH-RELATED MANUFACTURING COMPANIES

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Erik Nordén; Markus Laine; [2008]
   Keywords : South Africa; Globalization; Minor Field Study MFS ; Entering Strategy; Organizational Structure; International Staffing; Manufacturing.;

   Abstract : BACKGROUND: The general comprehension of the populace is that the continent of Africa is very deprived. However, South Africa, the economic powerhouse in the Southern African region, has a stock exchange that rates amid the twenty largest in the world. READ MORE

4. 3. Internationalisation process of the firm : Scania's case in Poland

   University essay from Ekonomiska institutionen

   Author : Natalia Kossut; Filip Kaczmarek; [2003]
   Keywords : Social sciences; internationalisation; Uppsala Internationalisation Model; Poland; Scania; Multinational Enterprise; SAMHÄLLSVETENSKAP;

   Abstract : The pressures of increased foreign competition can persuade a company to expand its business into international markets. In most cases, the motive is a search for improved cost efficiency or looking for the chance to expand and achieve growth. READ MORE