Essays about: "rebranding"

Showing result 1 - 5 of 42 essays containing the word rebranding.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 2. When a Strong Brand Identity Isn’t Enough - A comparative study of Abercrombie & Fitch’s and Victoria Secret’s rebranding strategies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellen Persson; Emma Stenkil; Petra Ohlson; [2023]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. ASEAN in a Changing Asia-Pacific

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Erik Franzén; [2023]
   Keywords : Asia-Pacific; AUKUS; Foreign relations; International relations; Security policy; Quad; Social Sciences;

   Abstract : This thesis examines how contemporary ASEAN security and defence policies are impacted by a growing external influence in the region. The thesis relies on elite interviews conducted with academic scholars within Southeast Asia. The findings both confirm previous literature and add new insights. READ MORE

5. 4. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexia Helena Röper; [2023]
   Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

   Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE

6. 5. Resisting Warwick of the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
   Keywords : Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

   Abstract : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. READ MORE