Essays about: "receptivity"

Showing result 1 - 5 of 16 essays containing the word receptivity.

  1. 1. SWEDISH MPS’ PERCEPTIONS OF THEIR ABILITY TO ACT ON CLIMATE CHANGE. An interview study of external efficacy, representation, and climate change

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Filippa Werner Sellbjer; [2023-04-11]
    Keywords : External efficacy; representation; climate change; members of parliament; Sweden;

    Abstract : National politicians are appointed to govern, but the ability to do so is not clear-cut. Previous studies have overlooked politicians’ perceptions of this ability, called external efficacy. The purpose of this study is to explore how politicians perceive their external efficacy regarding climate change. READ MORE

  3. 2. Transformative Marketing Capabilities - An exploratory study of marketing capabilities in firms transforming markets

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Julia Blomberg; Linus Mautner; [2022]
    Keywords : Marketing Capabilities; Market Transformation; Transformative Marketing Capabilities; Disruption;

    Abstract : The increased pace of radical innovations and business renewal as a consequence of elevated market turbulence has spurred the acceleration of market transformations. Increased market dynamics also alter common marketing practices, enlarging the gap between such market complexity and firms' marketing ability to cope with the change. READ MORE

  4. 3. The Mismatch Between Green Words and Actions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Sandblom; Vera Strömbäck; [2021]
    Keywords : Pseudo-profound bullshit; Bullshit receptivity; Consumer skepticism; Sustainability statements; Business communication;

    Abstract : The increased access to information as a result of digitalization has made it easier to share valuable knowledge. However, simultaneously it has also facilitated the spread of misleading concepts such as fake news and greenwashing. READ MORE

  5. 4. Calling Bullshit: A Study on Pseudo-Profound Bullshit in a Business Context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eva Klocke; Christopher Kuo; [2020]
    Keywords : pseudo-profound bullshit; judgment and decision making; fluency; familiarity; bullshit receptivity;

    Abstract : The global concern for fake news, pseudo-science, and conspiracy theories is growing, fueling research on why individuals are receptive to this kind of information as well as on the factors that contribute to this phenomenon. Pseudo-profound bullshit, which is randomly generated and designed to impress without any regard for the truth, has become a relevant field of research in this regard. READ MORE

  6. 5. Integrating Organizational Culture in the VC Evaluation Process

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Nora Larosei; [2018]
    Keywords : Venture capital; Investment process; Management team; Founders; Team evaluation; Organizational culture; Startup culture; Culture assessment;

    Abstract : Assessing the team is an essential part of the evaluation process conducted by venture capitalists before an investment opportunity. In turn, the team is completely influenced by its organizational culture. READ MORE