Essays about: "related literature about customer satisfaction"

Found 4 essays containing the words related literature about customer satisfaction.

  1. 1. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  3. 2. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

    University essay from Avdelningen för ekonomi

    Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
    Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

    Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

  4. 3. Management of operational risks related to information security in financial organizations

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Furhan Mehmood; Rajia Rafique; [2010]
    Keywords : Operational risks; information security;

    Abstract : Date: 30th May 2010 Authors: Rajia Rafique, Furhan Mehmood Tutor: Dr. Michael Le Duc, Dr. READ MORE

  5. 4. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE