Essays about: "retail digitalisation"
Showing result 1 - 5 of 24 essays containing the words retail digitalisation.
-
1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
-
2. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
University essay from Institutionen för tillämpad informationsteknologiAbstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE
-
3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
-
4. Technology Acceptance in the Age of Mobile Applications
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE
-
5. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies
University essay from Lunds universitet/ProduktionsekonomiAbstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE