Essays about: "retail marketing green"

Showing result 1 - 5 of 11 essays containing the words retail marketing green.

1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

3. 2. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

   University essay from Göteborgs universitet/Graduate School

   Author : Avraam Esras; Johnny Tran; [2022-12-14]
   Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

   Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

4. 3. Fair or Fake? : Consumers’ Attitudes Towards Sustainability Information in the Footwear Industry.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Jahnstedt; Ellinor Widén; [2017]
   Keywords : sustainability information; consumer behaviour; sustainable consumer behaviour; green marketing; greenwashing; footwear;

   Abstract : This study focuses on sustainability information and consumers’ attitude and perception of sustainability information in the footwear industry. Sustainability has become increasingly important in the fashion industry; thus, the footwear industry has not reached the same level of interest and attention. READ MORE

5. 4. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

6. 5. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

   University essay from Göteborgs universitet/Graduate School

   Author : Katharina Arnold Veronika; [2016-07-04]
   Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

   Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE