Essays about: "retargeting"
Showing result 1 - 5 of 11 essays containing the word retargeting.
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1. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing
University essay from Stockholms universitet/MarknadsföringAbstract : Abstract The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE
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2. Video Retargeting using Vision Transformers : Utilizing deep learning for video aspect ratio change
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The diversity of video material, where a video is shot and produced using a single aspect ratio, and the variety of devices that can play video with screens in different aspect ratios make video retargeting a relevant topic. The process of fitting a video filmed in one aspect ratio to a screen in another aspect ratio is called video retargeting, and the retargeted video should ideally preserve the important content and structure of the original video as well as be free of visual artifacts. READ MORE
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3. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE
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4. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. READ MORE
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5. The Recipe for Cookies : A studies about cookies & the GDPR-law
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : The term cookie regarding IT is still a relatively new term. It is rarely discussed among internet users. The name cookie is fairly known but the concept not as much. Cookies are well established by different companies and organizations that in some way offer online services. READ MORE
