Essays about: "retouching"

Found 1 essay containing the word retouching.

  1. 1. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madalina Kmen; Andrea Weinzirl; [2013]
    Keywords : retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

    Abstract : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. READ MORE