Essays about: "review of literature on retailer perception"
Found 1 essay containing the words review of literature on retailer perception.
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1. The influences of physical environment of multi-brand fashion retail store on consumer's behavior
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The overall purpose of this research was to understand how consumers perceive physical environments from multi-brand fashion retail stores. According to Solomon and Rabolt (2008), a well-design of store environment can fulfill consumer’s shopping process with a pleasant, efficient and enjoyable experience. READ MORE
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