Essays about: "review of related literature sales and marketing research"

Showing result 1 - 5 of 7 essays containing the words review of related literature sales and marketing research.

1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

3. 2. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

4. 3. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xiangru Meng; Yue Xiao; [2020]
   Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

   Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

5. 4. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Charlotta Tegelberg; [2018]
   Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

   Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

6. 5. Developing a WMS in an omni-channel environment

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Linde; Jonathan Åkerblom; [2016]
   Keywords : Software requirement specication engineering; WMS; Multi-channel; Omni-channel; E-commerce; Retail; Cloud-based; SaaS; Warehouse operations; WHM; Information System; Design Science Research; Technology and Engineering;

   Abstract : Den så kallade multikanals-strategin myntades redan på 90-talet som ett sätt att beskriva återförsäljares användning av två eller mer kanaler för att sälja produkter och tjänster till kunder. I mitten på det första årtiondet började det här begreppet att evolvera på grund av framväxande diskussioner kring integration mellan säljkanalerna. READ MORE