Essays about: "revitalize a brand"

Found 4 essays containing the words revitalize a brand.

1. 1. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Keywords : Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Abstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE

3. 2. Brand revitalization in the music industry: a case study approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Max Beckers; Eva Salmon; [2020]
   Keywords : Brand Revitalization; Retro-Branding; Brand Awareness; Music Industry; Nostalgia; Disruption; Iconic bands; Ageing; Business and Economics;

   Abstract : Purpose: The purpose of this research is to analyze how iconic brands in the music industry revitalize themselves in order to increase sales by making the brand active again. Research questions: a) Why do brands have need for brand revitalization? b) What are revitalization strategies that help these ‘ageing’ music brands renew their image and positioning in the present and future? c) How has digital disruption affected the music industry? How has this affected ‘ageing’ music brands? Design/methodology/approach: This paper will use an inductive approach, using secondary data and literature in order to create a qualitative research study. READ MORE

4. 3. Incongruent brand extensions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Caroline Perman; Charlotta Storckenfeldt; [2012]
   Keywords : Incongruity; Customer commitment; Brand extensions; Social media; Signal effects;

   Abstract : Mature brands risk to be regarded as predictable and disinteresting. Brand extensions has previously been a conventional strategy to leverage on a strong brand. Consumers keep increasing their expectations on brands, and therefore brands need to meet and exceed those expectations in order to keep customers and attract new ones. READ MORE

5. 4. Sustainable Successful Brand : Case Study of Carlsberg Polska and Its Two Major Brands

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Agnieszka Witkowicz; Joanna Nowacka; [2008]
   Keywords : brand; success; brewing industry; beer; carlsberg; harnas;

   Abstract : With the purpose of expanding the understanding of the main causes that make creating and maintaining successful, strong brands a challenging issue for companies, a qualitative research is conducted in this thesis. It is based on an integrated model of Doyle’ and Stern’s along with Aaker’s approaches discussing building successful/strong brands with the following Doyle’ and Stern’s model discussing sustaining successful/strong brands; thereby selecting a single case study of Carlsberg Polska belonging to brewing potentates on the Polish beer market and two of its major brands – Carlsberg and Harnaś. READ MORE