Essays about: "role of bank marketing"

Showing result 1 - 5 of 12 essays containing the words role of bank marketing.

  1. 1. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; [2023]
    Keywords : fallstudie; fastighetsöverlåtelse; finansiell rådgivning; relationsmarknadsföring; semistrukturerade intervjuer; tjänstekvalitet;

    Abstract : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. READ MORE

  3. 2. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE

  4. 3. The role of CSR in B2B customer relationships : A qualitative case study on a Swedish bank’s CSR initiative

    University essay from Umeå universitet/Företagsekonomi

    Author : Jenny Janslätt Axelsson; Victoria Blick; [2016]
    Keywords : ;

    Abstract : This study aims to explore how CSR can serve as an influencing factor within interfirm relationships, more specifically, within the business relationship between a professional service company and their B2B-customers. CSR is a major topic in businesses today and has consequently become an elementary factor for organizations to implement in their strategies. READ MORE

  5. 4. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Gabi Martin; Joakim Jonasson; [2014]
    Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

  6. 5. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE