Essays about: "role of e-crm"

Found 3 essays containing the words role of e-crm.

  1. 1. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE

  3. 2. Critical Success Factors for Integration of Enterprise Resource Planning System

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kambiz Kafi; [2018]
    Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

    Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

  4. 3. The Effect of Customer Relationship Marketing on Customer Retention in the Ghanaian Banking Sector : A case study of Intercontinental Bank Ghana Limited

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Frank Kojo Kuranchie; [2010]
    Keywords : Customer relationship management; customer relationship marketing; customer retention.;

    Abstract : Abstract Customer relationship management as a strategic marketing concept has gained tremendous interest among researchers and practitioners in recent times. Within the last two decades a significant number of research works have been carried out on various issues relating to customer relationship management. READ MORE