Essays about: "role of information technology in marketing"

Showing result 16 - 20 of 36 essays containing the words role of information technology in marketing.

  1. 16. Corporate social responsibility review in total quality management framework

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Sara Poureh; [2015]
    Keywords : total quality management; corporate social responsibility;

    Abstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE

  3. 17. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Dongdong Zhang; [2014]
    Keywords : online travel agents OTAs ; challenges; marketing strategy; Ctrip.com; Qunar.com;

    Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE

  4. 18. How to manage the bullwhip effect in the supply chain : A case study on Chinese Haier Group

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ronghe Peng; Yi Xiao; [2014]
    Keywords : Bullwhip effect; Supply chain; Haier Group;

    Abstract : This thesis intended to increase the understanding of bullwhip effect in electrical appliance industry in the Chinese market. In the supply chain management, the bullwhip effect is a phenomenon can never be ignored. READ MORE

  5. 19. Single Sign-On : Risks and Opportunities of Using SSO (Single Sign-On) in a Complex System Environment with Focus on Overall Security Aspects

    University essay from Institutionen för datavetenskap (DV)

    Author : Ece Cakir; [2013]
    Keywords : SSO; information security; authentication; federated identity; multi-factor authentication; MoDAF framework; SAML; LDAP; certificate authority; kerberos; shibboleth; SSO architectures; risk evaluation.;

    Abstract : Main concern of this thesis is to help design a secure and reliable network system which keeps growing in complexity due to the interfaces with multiple logging sub-systems and to ensure the safety of the network environment for everyone involved. The parties somewhat involved in network systems are always in need of developing new solutions to security problems and striving to have a secure access into a network so as to fulfil their job in safe computing environments. READ MORE

  6. 20. Service Innovation and Business Models : A Case Study of A Small Swedish ICT Company

    University essay from KTH/Industriell Management

    Author : Alexander Wendel; [2013]
    Keywords : Big Data; Business Midel; Digital Business Models; Digital Economy; ICT Industry; Service Innovation; Big Data; Affärsmodell; Digitala affärsmodeller; Digital Ekonomi; ICT-industri; Serviceinnovation;

    Abstract : Innovation has become of increased importance to a company’ competitive advantage during the past years. Over the years, the importance of services has increased. Information and Tele- Communication Technologies (ICT) have become a supportive role in almost any type of industry. The ICT market is continuously changing at a very high pace. READ MORE