Essays about: "role of marketing in an information technology company"

Showing result 1 - 5 of 11 essays containing the words role of marketing in an information technology company.

  1. 1. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Philip Meier; Eleni Anastasiadou; [2018]
    Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

    Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

  3. 2. The Effects of Personalized Marketing Communication on Consumers' Attitudes and Behaviors and the Role of Privacy Violation

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Öhberg; Sandra Nilsson; [2016]
    Keywords : Personalization; privacy; consumer; intrusivness; marketing communication;

    Abstract : An increasingly digital world is providing companies with many different possibilities to collect and take advantage of consumer data. Many researchers have shown positive effects of using consumer data for personalization, but the negative consequences noticed by technology researchers have not yet been investigated in relation to personalization. READ MORE

  4. 3. Creating a new food category - Insights from stakeholders in the Swedish Market

    University essay from Lunds universitet/Förpackningslogistik

    Author : Silvia Garcia Gonzalez; [2015]
    Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

    Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

  5. 4. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE

  6. 5. How to manage the bullwhip effect in the supply chain : A case study on Chinese Haier Group

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ronghe Peng; Yi Xiao; [2014]
    Keywords : Bullwhip effect; Supply chain; Haier Group;

    Abstract : This thesis intended to increase the understanding of bullwhip effect in electrical appliance industry in the Chinese market. In the supply chain management, the bullwhip effect is a phenomenon can never be ignored. READ MORE