Essays about: "role of perception in consumer behaviour"

Showing result 1 - 5 of 9 essays containing the words role of perception in consumer behaviour.

1. 1. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Benjamin Aidanpää; [2023]
   Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

   Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE

3. 2. Undressing Sustainability Communication: An exploratory study of sustainable fashion brands’ online messages

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jasmin Langguth; Stefanie Schnee; [2018]
   Keywords : sustainability communication; online communication; sustainable fashion brands; brand identity; attitude-behaviour gap; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to provide an understanding of how successful sustainable fashion brands communicate online, since communicating sustainability efforts effectively has been identified as essential to contribute towards closing the attitude-behaviour gap. Therefore, the company perspective is taken, exploring message content and composition on corporate websites and Facebook. READ MORE

4. 3. Consumer Online Resale at Tradera : A Qualitative Study of Valuation and Pricing in the Online Auction Marketplace

   University essay from Uppsala universitet/Sociologiska institutionen

   Author : Glenn Johansson; [2018]
   Keywords : Valuation; Pricing; Consumer Online Resale; Online Auction; Markets;

   Abstract : Trade of second hand goods between private individuals has increased substantially during the 21st century, particularly in the light of a growing e-commerce scene. Consequently, individual consumers more notably find themselves in the role of sellers in the marketplace and take on responsibilities traditionally performed by businesses. READ MORE

5. 4. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leotrina Koqani; Carolin Strunz; [2017]
   Keywords : Sensory marketing; product packaging; FMCG; haptic sensory; haptic perception; consumer behaviour; Business and Economics;

   Abstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE

6. 5. Coffee, Country-of-Origin and China – A closer look at Chinese consumption and perception of foreign and domestic coffee in Kunming

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Johan Wickström; [2012]
   Keywords : coffee; China; Kunming; consumer behaviour; Social Sciences;

   Abstract : Being one of the most valuable commodities in the world, coffee is of great importance to the world economy, producing countries and the daily lives of millions of people. China is one of the largest and fastest growing consumer markets in the world and is experiencing an increasing demand for coffee. READ MORE