Essays about: "role of purchasing"

Showing result 1 - 5 of 169 essays containing the words role of purchasing.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

5. 4. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

6. 5. Freedom in the Digital Age - VAT challenges from data as currency and the platform economy

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : André Dammert; [2023]
   Keywords : Value Added Tax VAT ; e-commerce; Bitcoin; Data as Currency; Platform Economy; Natural Rights; Public Choice; Governing the Commons; New Institutionalism; Law and Political Science;

   Abstract : 2000-talet har introducerat nya sätt att bedriva e-handel, med plattformsekonomin som suddar ut gränserna för vilken person som tillhandahåller tjänster från ett mervärdesskatteperspektiv. Bitcoin har blivit pengar för internetåldern. READ MORE