Essays about: "role of relationship marketing in tourism"
Showing result 1 - 5 of 7 essays containing the words role of relationship marketing in tourism.
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1. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE
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2. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE
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3. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE
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4. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE
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5. Sharing Economy Services – Analysis of Customers’ Motives and Concerns
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Sharing economy services have grown significantly in the last decade. Thereby, P2P accommodation sharing services represent one of the largest sectors and play a crucial role in the tourism industry. READ MORE