Essays about: "role of technology in e-commerce"

Showing result 1 - 5 of 40 essays containing the words role of technology in e-commerce.

  1. 1. Exploring the use of mobile warehouses in midsized urban and rural regions for last-mile transportation

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Mfon Etuk; Radu Ștefan Mihai; [2023]
    Keywords : Mobile Warehouse; Last-Mile Logistics; Supply Chain; Logistics; Distribution;

    Abstract : Abstract: Efficient last-mile transportation is a continuous difficulty for businesses, particularly in e-commerce, necessitating the development of creative solutions. This thesis investigates the use of mobile warehouses in mid-sized urban and rural areas to help with this problem. READ MORE

  3. 2. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Ráhel Anna Balogh; Máté Kézy; [2023]
    Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

  4. 3. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Melisa Marta; [2023]
    Keywords : Car-free city; sustainable urban freight transport; urban consolidation center; cargo bicycles;

    Abstract : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse.  However, there are more and less sustainable ways of transporting goods. READ MORE

  5. 4. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  6. 5. Impacts of IoT on Supply chain management : Case of E-commerce Firms

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Sajjad ZandiZand; [2023]
    Keywords : Internet of things; Supply chain management; SCM capabilities; SCM challenges; Resource-based view theory; Competitive advantage;

    Abstract : In a complex and challenging global economy for supply chains to improve their performance, different types of technologies are deployed. The Internet of things (IoT) as one of these technologies enables devices to be connected via a network, i.e. internet. READ MORE