Essays about: "sale force management"

Found 3 essays containing the words sale force management.

  1. 1. The business strategy from employee perspective : A qualitative study of using the business strategy as a control tool at a parallel import company of pharmaceuticals

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Louise Hardne; [2017]
    Keywords : Management control; horizontal operative control; knowledge work; strategic communication;

    Abstract : The purpose of this thesis is to analyse how the business strategy is communicated by the senior management and interpreted by the employees at a parallel distribution company of pharmaceuticals. These knowledge intense organizations are characterized by complex and ambiguous work tasks. READ MORE

  3. 2. Key Elements for Making Product Value Offerings Comprehendible in Value-­Based Selling -­ a Study of Energy and Fuel Saving Solutions in the Marine Industry

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Andrey Kokorev; Simon Gidlöf; [2014]
    Keywords : Value-based selling; value;

    Abstract : Value-based selling is broadly discussed in today’s business world. Selling value is not just about selling a product/solution by adjusting price and negotiating contract terms. READ MORE

  4. 3. EU Airline Industry: Low Cost Carriers vs. Incumbents

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marika Khvedeliani; [2002]
    Keywords : airline industry; airline; low cost carrier; incumbents; traffic; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The airline industry is undergoing hard time after the deregulation. Incumbents are facing increased competition from the new entrants- low cost airlines and try to keep their market share, which is mainly composed of business travelers to themselves. READ MORE