Essays about: "salespeople"

Showing result 1 - 5 of 27 essays containing the word salespeople.

  1. 1. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Keywords : B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Abstract : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. READ MORE

  3. 2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 3. In a world without faces : A qualitative study on the influence of digital communication on export sellers’ perception of sensemaking and misunderstandings in buyer-seller relationships

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vincent Bröms; Roelof Noback; [2022]
    Keywords : Digital Communication Technologies DCTs ; Formalization; Socialization; Sensemaking; Ambiguity; Misunderstandings;

    Abstract : Traveling salespeople usually play an integral part in exporting firms’ strategy. However, the Covid-19 pandemic and travel restrictions have forced many businesses to rely on digital communication technologies for communication with distant customers and partners they usually would meet with in person. READ MORE

  5. 4. Exploring Servitization in the Construction Industry : A Qualitative Case Study of a Swedish Rental Company

    University essay from Karlstads universitet

    Author : Anton Jansson; Johan Segall; [2022]
    Keywords : Servitization; Construction industry; Rental company; Service paradox; Competitive advantage;

    Abstract : In highly competitive markets, product-centric businesses often seek to differentiate from competitors by including services into their core offering. In literature, this is described as servitization, and has been widely researched. READ MORE

  6. 5. A Comparative Study to Examine the Feasibility and Climate Benefits of Transporting Mycronic´s Products Using More Sustainable Transport Solutions

    University essay from KTH/Industriell produktion

    Author : Amey Shah; [2022]
    Keywords : Paris agreement; GHG; CO2 emissions; sustainable; freight transportation; future trends; Parisavtalet; växthusgaser; koldioxidutsläpp; hållbara; godstransporter; framtida trender;

    Abstract : As per the Paris agreement in 2015, 190 nations have joined the cause to cut the Greenhouse gas (GHG) emissions. To limit global warming, the aim is to reduce the global emissions to half by 2030 compared to 2012 and reach net zero by 2050. The transportation industry can play a big role to achieve this target. READ MORE