Essays about: "sample questionnaire hotel tourism"

Found 2 essays containing the words sample questionnaire hotel tourism.

1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

   University essay from Umeå universitet/Företagsekonomi

   Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
   Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

   Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

3. 2. Travelling green : Variables influencing students’ intention to select a green hotel

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Julia Lindqvist; Mikaela Andersson; [2015]
   Keywords : The Theory of Planned Behaviour; green hotels; intention to visit; perceived moral obligation; environmental awareness;

   Abstract : Problematization: Tourism has a major impact on the environment. However, there is a conflict of interest making it difficult for the hotel business to decrease this impact. On the one hand, there is a pressure for environmentally friendly behaviour from society. On the other hand, the customers want to be pampered during their hotel stay. READ MORE