Essays about: "sample questionnaire on consumer perception"

Showing result 1 - 5 of 13 essays containing the words sample questionnaire on consumer perception.

1. 1. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Annafrancesca Boffa; Lena Schreilechner; [2022]
   Keywords : consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

   Abstract : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). READ MORE

3. 2. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Larissa Enderle; Carla Leonie Schiele; [2021]
   Keywords : End-of-life Phase; Theory of Planned Behavior; Consumer Behavior; Garment Disposal; Linear Value Chain;

   Abstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE

4. 3. Consumer perception of machine-generated advertisement

   University essay from

   Author : Christoffer Csoré Suhonen; Tommy Hjelm; [2021]
   Keywords : Artificial intelligence; machine learning; digital marketing; consumer perception; discernment ability; Artificiell intelligens; maskininlärning; digital marknadsföring; konsument uppfattning; särskiljningsförmåga;

   Abstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE

5. 4. Value Is in the Eyes of the Beholder - A quantitative study about the moderating effect of consumers' need for uniqueness in the relationship between consumers' brand stereotypes, brand emotions and perceived emotional value of cor-porate brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Brishammar; Pernilla Eriksson; [2021]
   Keywords : Consumer behaviour; Brand stereotypes; Brand perception; Brand emotions; Perceived consumer value; Consumers need for uniqueness; Corporate brands.; Business and Economics;

   Abstract : The purpose of this study is to quantitatively investigate the moderating effect of consumers' need for uniqueness (NFU) in the relationship between perceived brand stereotypes, brand emotions, and perceived customer value. The study follows a quantitative research method with a sample-survey research design, where hypotheses have been developed supported by a theoretical framework. READ MORE

6. 5. Values over value? : Pension beneficiaries' willingness to pay for socially responsible investments and their perception of exponential growth.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Emilia Jemtå; Matilda Kvist Björklund; [2021]
   Keywords : Willingness to pay for socially responsible investments; SRI; pension; exponential growth bias;

   Abstract : Background: As more individuals continuously become more conscious of the external influences of their decisions, integrating social and ethical criteria and perceived non-monetary value in their investment decisions, the interest in socially responsible investments (SRI) has escalated in the past decade. Reflecting this shift, the Swedish Pension Agency continuously increases the requirements and sustainability demands for the funds available in the premium pension selection. READ MORE