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Showing result 1 - 5 of 16 essays matching the above criteria.

1. 1. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Josef Andersson; Max Fremling; [2023]
   Keywords : Machine learning; keyword classification; unbalanced data; word embedding;

   Abstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE

3. 2. Testing Lifestyle Store Website Using JMeter in AWS and GCP

   University essay from Blekinge Tekniska Högskola

   Author : Ankhit Tangella; Padmaja Katari; [2022]
   Keywords : Amazon Web Service; Cloud computing; EC2 instance; Google Cloud Platform; JMeter; S3 bucket; Throughput;

   Abstract : Background: As cloud computing has risen over the last decades, there are several cloud services accessible on the market, users may prefer to select those that are more flexible and efficient. Based on the preceding, we chose to research to evaluate cloud services in terms of which would be better for the user in terms ofgetting the needed data from the chosen website and utilizing JMeter for performance testing. READ MORE

4. 3. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 4. The Most Popular Programming Languages of GitHub's Trending Repositories

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Kristoffer Gunnarsson; Olivia Herber; [2020]
   Keywords : ;

   Abstract : GitHub is one of the most popular hosting sites for software development, version control and code collaboration, often being used in open source development. The website has a trending page showing the current most popular projects, where popularity mostly is determined by the amount of users that have starred a given repository. READ MORE

6. 5. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE