Essays about: "sample thesis of computer business"

Found 2 essays containing the words sample thesis of computer business.

1. 1. Influence of Augmented Reality on Purchase Intention : The IKEA Case

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Krystof Raska; Tobias Richter; [2017]
   Keywords : augmented reality; ar; ikea; mobile applications; virtual reality; technology acceptance; purchase intention; consumer behavior;

   Abstract : Augmented reality (AR) allows the enrichment of the physical world by adding virtual computer-generated digital information in real time to it (Furht, 2014). This provides marketers with previously unimagined options for reaching out and engaging with customers. READ MORE

3. 2. The Value of Change : An event-study of Ownership Disclosures

   University essay from IHH, Företagsekonomi

   Author : Philip Bergquist; Patrik Lindgren; Olof Persson; [2005]
   Keywords : Stockholm Stock Exchange; efficient market hypothesis; event-study; ownership disclosures; passive investors; active investors; private investors; institutional investors; anomalies;

   Abstract : Background: Recent business paper articles observe that stocks soar when there is a change in ownership. The clothing company JC climbed 26% when it was announced Torsten Jansson had increased his holdings. READ MORE