Essays about: "sample title of thesis about business"

Found 5 essays containing the words sample title of thesis about business.

  1. 1. Where Service Recovery Meets its Paradox : A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Andreas Edström; Beatrice Nylander; [2021]
    Keywords : service failure; service recovery; service recovery paradox; service recovery hotel industry; customer satisfaction;

    Abstract : Title: Where Service Recovery Meets its Paradox - A search for the level of Service Recovery required for the Service Recovery Paradox to occur in the Hotel Industry  Level: Student thesis, final assignment for Bachelor Degree in Business Administration  Author: Beatrice Nylander & Andreas Edström  Supervisor: Patrik Sörqvist  Date: 2021 – June  Aim: The purpose of this study was to, within the hotel industry, investigate at what level of service recovery the service recovery paradox will come into existence.  Method: Two surveys have been conducted where 190 respondents were introduced to a scenario- based service failure in the hotel industry. READ MORE

  3. 2. Tone Deaf Marketing or Genuine Activism?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
    Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

    Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE

  4. 3. Corporate Social Responsibility : The future of business or just a beautiful surface?

    University essay from Ekonomihögskolan, ELNU

    Author : Sophie Lindgren; Amanda Tuvhag; [2012]
    Keywords : Corporate Social Responsibility; marketing strategy; business ethics; sustainability; reputation; food industry; retailers; gap-model; perception; customers; retail store industry; expectation; environmentally certified; ecological products; fair trade;

    Abstract : Master Thesis in Marketing,SchoolofBusinessandEconomicsat Linnaeus University, spring 2012 Authors: Sophie Lindgren and Amanda Tuvhag Title: Corporate Social Responsibility – A successful business strategy or just a trend? Purpose: First of all, this thesis wants to describe managers’ expectations regarding customers’ perception about their retail stores CSR initiatives and furthermore their implemented CSR initiatives. Secondly, to describe customer awareness and engagement towards retail stores CSR initiatives. READ MORE

  5. 4. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

  6. 5. Potential cost improvements and workable form of collaboration in Alvesta steel collaborative procurement project

    University essay from Ekonomihögskolan, ELNU

    Author : Omid Sherkat; [2010]
    Keywords : ;

    Abstract : Master thesis in Business Administration, 30ECTS, School of Management and Economics at Linnaeus University, Business Process & Supply Chain Management, 5FE00E, Spring 2010 Author: Omid Sherkat Tutor: Åsa Gustafsson Title: Potential cost improvements and workable form of collaboration in Alvesta steel collaborative procurement project Background: There is an idea about starting collaborative procurement for steel-based products manufacturers in Alvesta region, Sweden. Collaborative procurement of purchasing group is an organization in which cooperative purchasing processes take place. READ MORE