Essays about: "segmentation attitude"

Showing result 1 - 5 of 7 essays containing the words segmentation attitude.

  1. 1. The better the purpose, the stronger the business?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hanna Rondahl; Matilda Blomqvist; [2020]
    Keywords : Company purpose; Corporate purpose; CSR communication; Perceived authenticity; Value theory;

    Abstract : The authors of this paper introduce four consumer value clusters (self-transcendence, self-enhancement, openness to change and conservation) as independent variables in a multiple linear regression analysis in order to investigate and clarify the process that leads customers to form their reactions after being exposed to a company purpose within the outdoor clothing category. The authors test a model that proves that consumers tend to have more positive reactions, in terms of (1) brand attitude, (2) purchase intention and (3) word-of-mouth intention, after being exposed to a company purpose, controlling for all other factors. READ MORE

  3. 2. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  4. 3. Who are we developing for? : Identifying the users and their needs for the video streaming support service “Streamingkollen”

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Elma Maksumic; [2015]
    Keywords : User Experience; Personas; User research; Streamingkollen;

    Abstract : It has become more and more important for creators of technical services to know whom they are designing for so they can satisfy their customers. A way to satisfy the costumers is to include a User Experience (UX) process in line with the creation process of the service. READ MORE

  5. 4. Developing bicycle culture in a city prioritizing automobiles: A case study with attitude-based analysis of the city of Gliwice, Poland

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Ewa Lutogniewska; [2014]
    Keywords : bicycle culture; modal split; theory of planned behaviour; attitude; utilitarian cycling; sustainable mobility; segmentation;

    Abstract : This thesis is a case study of a Polish city which faces a problem of high automobile share and little popularity of cycling in its residents’ modal split. In times when the world is facing climate change and there is a need of preserving scarce resources, it is essential that urban areas adopt a sustainability approach to the way they develop. READ MORE

  6. 5. A quantitative study of the attitudes towards loyalty programs among students

    University essay from Ekonomihögskolan, ELNU

    Author : Daniel Svensson; Amelie Sjöberg; [2012]
    Keywords : Attitude; Loyalty program; Frequency; Segmentation; Offerings; ICA;

    Abstract : Title: A quantitative study of the attitudes towards loyalty programs among students   Course/ course code: 2FE16E – Independent degree project of the marketing program with integrated method, 30 hp   Authors: Sjöberg, Amelie 880410; Svensson, Daniel 890329   Background: In today’s global market, companies strive to gain a competitive position and attract as many customers as possible. One of the most important factors within the retail industry is customer loyalty. READ MORE