Essays about: "segmentation china"

Showing result 1 - 5 of 12 essays containing the words segmentation china.

  1. 1. Data-driven Management Framework using National and Corporate Culture Analytics to foster Innovation Ambidexterity : A case study on a world leading telecom company

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Chiara Isola; Divya Peddireddy; [2021]
    Keywords : Ambidexterity; Exploration; Exploitation; Innovation; National culture; Corporate culture; Telecommunication Sector; Human Capital; Data-driven Management; Business Strategy; Machine Learning;

    Abstract : Background: In a highly competitive world, leaders of firms highly dependent on innovation, such astelecom companies, must acquire data-driven managerial skills to systematically analyze datasets from multiple points of view to aid decision-making in the new context of Industry 4.0. READ MORE

  3. 2. Do Chinese Dual-listed Companies "Return with Glory" in Their Mainland IPOs ?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Wenxin Zhao; Kangni Lang; [2019]
    Keywords : Dual-listing; Market segmentation; Stock return; Event study; Cumulative abnormal return; Business and Economics;

    Abstract : Dual-listing has become a popular approach for companies to seek funding and international expansion. Typically companies grow big from less developed domestic markets and march into developed markets. However, China, as an emerging market economy has witnessed a wave of Hong Kong-listed companies returning to the mainland for a second IPO. READ MORE

  4. 3. Segmentation of the car market in China

    University essay from Institutionen för marknadsföring (MF)

    Author : Imran Ahmed Syed; Adrien Saint; [2013]
    Keywords : China; market segmentation; cars; hybrid;

    Abstract : The Chinese car market has, through the last decade evolved into the major market in the world. Its car market from has become the world’s largest market from 2009 until today. With the emerging market that is China, the demand for cars is supposed to grow even more in the next decade. READ MORE

  5. 4. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

    University essay from Företagsekonomiska institutionen

    Author : Hongmi Chen; Ji Zhou; [2013]
    Keywords : China self-owned car brands; positioning strategy; target market; brand image;

    Abstract : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. READ MORE

  6. 5. Regionalism Chinese Style: Measuring Labor Market Integration in Contemporary China

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Dimitrios Tsangaris; [2012]
    Keywords : China; Divergence; Economic Convergence; Equality; Geography; Growth; Income; Labor Institutions; Labor Market; Poverty; Regionalism; Social Welfare; Wages; Business and Economics;

    Abstract : The concept of economic convergence is nowadays both a challenge and an ambitious objective. In this concept one may find equality in growth through a dynamic “catching up” relationship. A gigantic economy such as China came back on the global scene through a miraculous growth trip that occurred during the last thirty years. READ MORE