Essays about: "segmentation tourist"

Found 4 essays containing the words segmentation tourist.

  1. 1. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  3. 2. Iranian traveling agency in Sweden : Opportunities and challenges

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Seyed Sina Mortazavi Babaheidari; [2014]
    Keywords : Relationship marketing; foreign market entry; cross-cultural marketing; market segmentation; porters five forces;

    Abstract : This is a multiple case study that offers information concerning Iranian traveling agencies in Sweden.   The focus is on three traveling agencies located in Stockholm and Gothenburg. They are currently 12000 Iranians living in Sweden, most of these people travel to Iran regularly. READ MORE

  4. 3. Gothenburg´s Image as a Tourism Destination

    University essay from Göteborgs universitet/Graduate Business School

    Author : Nan Chen; Hsin Hsin Pan; [2007-07-19T08:03:16Z]
    Keywords : destination image; Gothenburg; typical tourists; sport tourists; importance-performance analysis; image attributes; image branding;

    Abstract : Destination images are critical to the success of tourism destinations, because they influence both the decision-making behaviour of potential tourists and satisfaction levels regarding the tourist experience. Gothenburg should possess a prominent destination image and distinctive brand in order to gain success in the international market and in today’s increasingly tough global competition. READ MORE

  5. 4. Improving the awareness in Finland of Zambia's diverse tourism attractions

    University essay from Institutionen för ekonomi

    Author : Christopher Mulenga; Emmanuel Mukuka; [2007]
    Keywords : Tourism positioning; destination marketing; tourism impacts; tourism segmentation; Zambian tourism; Zambia;

    Abstract : Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. READ MORE