Essays about: "selling brand"

Showing result 1 - 5 of 59 essays containing the words selling brand.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  4. 3. Risk assessment of non-intentionally added substances in polyester yarn made from recycled polyethylene terephthalate (PET)

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Kristina Arnqvist; [2023]
    Keywords : r-PET; polyester yarn; NIAS; risk assessment;

    Abstract : Polyester is a synthetic material made from polyethylene terephthalate (PET), which is synthesised from fossil raw materials. Many clothing manufacturers are using polyester in their clothing, which, from an environmental perspective, creates a non-sustainable cycle. READ MORE

  5. 4. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  6. 5. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE