Essays about: "selling relationship"

Showing result 1 - 5 of 97 essays containing the words selling relationship.

  1. 1. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexandra Nuria Kunert; [2023]
    Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

    Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

  3. 2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 3. How Pricing Strategies For E-Commerce Are Affected By Website Usability

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Filip Nyström; Filip Lundberg; Arvid Johansson; Einar Rättgård; Sven Grinneby; Lukas Ekberg; Lisa Södereng; [2023]
    Keywords : Decoy effect; Compromise effect; Usability;

    Abstract : The growth of e-commerce, accelerated by the covid-19 pandemic, have fundamentally changed how companies commercialize their products. To remain competitive, many retail companies must transition parts of, or their entire, selling process to the internet. READ MORE

  5. 4. How does capital structure change during crises? A study through 2006-2021. Starring: The Financial crisis 2008 & the Covid-19 pandemic

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Philip Andersson; Terese Ekmark; [2022-04-07]
    Keywords : ;

    Abstract : In this paper the changes in the capital structure in large European firms was studied through the years 2006-2021. The focus was on how the capital structure changes in a crisis. The timeline includes two crises, the financial crisis 2008 and the Covid-19 pandemic. READ MORE

  6. 5. Value based selling : Key value drivers for SMEs within the steel industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Simon Anderson; Markus Johannisson; [2022]
    Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

    Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE