Essays about: "service brands"

Showing result 1 - 5 of 103 essays containing the words service brands.

1. 1. A case study on Trucks’Crossmembers at Volvo Group

   University essay from KTH/Produktionsutveckling

   Author : Aman Sultania; [2023]
   Keywords : ;

   Abstract : This thesis aims at investigating the crossmember business within the context of Volvo Trucks, with a focus on identifying standardization opportunities and optimizing the supply chain for improved efficiency and cost savings. The objectives of this study include mapping commonalities in design, raw material grade, surface finish, and thickness across different trucks and brands. READ MORE

3. 2. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

4. 3. Are Children Safe with Smart Watches? : Security Analysis and Ethical Hacking on Children’s Smart Watches

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Yaqi Tian; [2023]
   Keywords : Security analysis; Penetration testing; Smart watches; Mobile Applications; Säkerhetsanalys; Penetrationstestning; Smarta klockor; Mobilapplikationer;

   Abstract : There are more and more parents that are considering to purchase smart watches for their kids. The children’s smart watches on the market are usually equipped with many practical functions like the GPS positioning, the camera and the messaging. READ MORE

5. 4. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

6. 5. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE