Essays about: "service differentiation"
Showing result 1 - 5 of 66 essays containing the words service differentiation.
-
1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE
-
2. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service
University essay from Lunds universitet/Teknisk logistikAbstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE
-
3. Improving Product - Service Development Processes in Traditional Manufacturing Firms : A Case Study of a Swedish Manufacturing Firm
University essay from KTH/Maskinkonstruktion (Inst.)Abstract : Manufacturing companies have begun developing Product Service Systems to provide customers with enhanced product-service offerings. Transitioning to a service-oriented development process allows companies to restructure risks, responsibilities, and costs normally associated with owning products. READ MORE
-
4. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE
-
5. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers
University essay from Jönköping University/JTH, Logistik och verksamhetsledningAbstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE