Essays about: "service disconfirmation"

Found 3 essays containing the words service disconfirmation.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Månsson Ludwig; Hempel Ossian; [2022]
    Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE

  3. 2. Service Quality effect on Customer Satisfaction and Word of Mouth

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Gustav Andersson; Carl Ingemarsson; [2022]
    Keywords : Service quality; Customer satisfaction; Word of Mouth; SERVQUAL; Disconfirmation theory; Grocery retail industry; Tjänstekvalitet; Kundnöjdhet; Word of Mouth; SERVQUAL; Disconfirmation theory; dagligvaruhandel;

    Abstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE

  4. 3. Effects of new technologies on customer satisfaction : A study on how new customer-facing technologies in airports affect the customer satisfaction

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Justas Bacinskas; Viktor Kempers; [2020]
    Keywords : new customer-facing technologies; customer satisfaction; air travel; air travelling process;

    Abstract : Background: New technologies have turned out to be an inseparable part of the air travel industry over the last couple of decades, and it brought us many benefits. Nonetheless, these new airport technologies also brought new problems that foster air travellers’ irritation. READ MORE