Essays about: "service market segmentation"

Showing result 1 - 5 of 20 essays containing the words service market segmentation.

1. 1. Optimizing Warehouse Logistics with Artificial Intelligence : Market analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Elise Flognman; Emilia Grönlund; Maja Ticehurst Falk; [2021]
   Keywords : market analysis; SWOT analysis; market segmentation; targeting; positioning; STP analysis; artificial intelligence; logistics; selling high-te;

   Abstract : This report is a part of a larger project with the aim of developing a proof-of-concept prototype. The project was started on the initiative of Company X and is a collaboration between them and the University of Borås. Company X are a logistics consultant firm specialized in warehousing operations. READ MORE

3. 2. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Alin; Kevin Larsson; [2020]
   Keywords : ;

   Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

4. 3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

   University essay from SLU/Dept. of Economics

   Author : Olle Andersson; Vilhelm Linde; [2019]
   Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

   Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

5. 4. An Evaluation of the Marketing Process in B2B and B2C Startups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Farzana Madosh; Betty Ålander; [2019]
   Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE

6. 5. Accelerating growth - Determinants of revenue growth in technology startups

   University essay from Lunds universitet/Produktionsekonomi

   Author : Tor Berglund; Nicholas Peebo; [2019]
   Keywords : Capabilities; technology; monetisation; market entry; resources; revenue growth; SCA; startups; strategy; value proposition; WTP; Business and Economics;

   Abstract : In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. READ MORE