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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course:FOA214 Bachelor Thesis in Business Administration, 15 ECTSUniversity:Mälardalens University School of Business, Society and EngineeringDate:2014, June 2ndAuthors:Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao SongTutor:Zarina OsmonalievaExaminer:Eva Maaninen-OlssonKeywords:Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel.Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities?Purpose of Research:The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

  2. 2. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för Service Management och tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : contingent employment; seasonal employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  3. 3. Service Pricing Strategy in the Application of Hotel Industry

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Mohammad Hadi Ketabchi; [2013]
    Keywords : ;

    Abstract : Pricing is the only element of the marketing mix that produces revenues for the firm, while all the others are related to expenses. Price is the most flexible element of marketing strategy in that pricing decisions can be implemented proportionately quickly in comparison with the other elements of marketing strategy. READ MORE

  4. 4. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden.Authors: Lina Bengtsson and Desirée VallerExaminer: Professor Mosad Zineldin                 Tutor: Professor Anders PehrssonTitle: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industryIntroduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  5. 5. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för Service Management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : brand management; digital marketing; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE