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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. CSR's effect on brand image

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Elly Gudjonsdottir; Albina Jusubova; [2015]
    Keywords : CSR; corporate social responsibility; brand image; service industry; marketing;

    Abstract : The purpose of this study is to investigate CSR’s effect on brand image in order to increase the understanding of CSR as a marketing tool, within the service industry. The research questions of the study are “How does a service-based company’s involvement in CSR as a marketing strategy affect the brand image? And how do the different CSR dimensions affect the brand image?”This study has a positive and deductive approach with a cross sectional design. READ MORE

  2. 2. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course:FOA214 Bachelor Thesis in Business Administration, 15 ECTSUniversity:Mälardalens University School of Business, Society and EngineeringDate:2014, June 2ndAuthors:Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao SongTutor:Zarina OsmonalievaExaminer:Eva Maaninen-OlssonKeywords:Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel.Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities?Purpose of Research:The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

  3. 3. Service Pricing Strategy in the Application of Hotel Industry

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Mohammad Hadi Ketabchi; [2013]
    Keywords : ;

    Abstract : Pricing is the only element of the marketing mix that produces revenues for the firm, while all the others are related to expenses. Price is the most flexible element of marketing strategy in that pricing decisions can be implemented proportionately quickly in comparison with the other elements of marketing strategy. READ MORE

  4. 4. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden.Authors: Lina Bengtsson and Desirée VallerExaminer: Professor Mosad Zineldin                 Tutor: Professor Anders PehrssonTitle: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industryIntroduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  5. 5. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE