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Showing result 1 - 5 of 10 essays matching the above criteria.

  1. 1. Service Pricing Strategy in the Application of Hotel Industry

    University essay from Luleå/Department of Business, Administration, Technology and Social Sciences

    Author : Mohammad Hadi Ketabchi; [2013]
    Keywords : ;

    Abstract : Pricing is the only element of the marketing mix that produces revenues for the firm, while all the others are related to expenses. Price is the most flexible element of marketing strategy in that pricing decisions can be implemented proportionately quickly in comparison with the other elements of marketing strategy. READ MORE

  2. 2. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden.Authors: Lina Bengtsson and Desirée VallerExaminer: Professor Mosad Zineldin                 Tutor: Professor Anders PehrssonTitle: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industryIntroduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  3. 3. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för Service Management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : brand management; digital marketing; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  4. 4. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för Service Management och tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; hospitality management; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  5. 5. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE