Essays about: "service marketing in hotel industry"

Showing result 6 - 6 of 6 essays containing the words service marketing in hotel industry.

  1. 6. Feasibility study of application and implimantation of
    customer relationship management (CRM) in hotel industry

    University essay from Luleå/Business Administration and Social Sciences

    Author : Roya Rahimi; [2008]
    Keywords : customer relationship management CRM ; hotel; industry; hospitality industry;

    Abstract : The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially in recent years. READ MORE