Essays about: "service marketing in hotel industry"
Showing result 6 - 10 of 12 essays containing the words service marketing in hotel industry.
University essay from Lunds universitet/Institutionen för Service Management och tjänstevetenskap
Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE
University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT
Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE
8. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in ThailandUniversity essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling
Abstract : .... READ MORE
9. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & WillsUniversity essay from Högskolan i Gävle/Institutionen för ekonomi
Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE
10. Feasibility study of application and implimantation ofUniversity essay from Luleå/Business Administration and Social Sciences
customer relationship management (CRM) in hotel industry
Abstract : The purpose of this thesis is feasibility study of Customer Relationship Management (CRM) application in hotel industry. With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations in today competitive word CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially in recent years. READ MORE