Essays about: "service marketing in hotel industry"

Showing result 6 - 10 of 11 essays containing the words service marketing in hotel industry.

  1. 6. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden.Authors: Lina Bengtsson and Desirée VallerExaminer: Professor Mosad Zineldin                 Tutor: Professor Anders PehrssonTitle: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industryIntroduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  2. 7. Internal Quality Management in Service Organizations: a theoretical approach

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Lin Li; [2011]
    Keywords : Internal marketing; internal service; internal customer; quality management;

    Abstract : Service industry or service economy is now taking a big part of the whole economy. Service sector is still a fast growing market over the world, especially in the developing countries. The adoption of Total Quality Management (TQM), which focuses on customer satisfaction, was widely accepted by most service organization. READ MORE

  3. 8. How sensory marketing applies to the hotel and restaurant industry in order to influence customer’s behaviour in Thailand

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thanadon Pahome; Narat Amorntatkul; [2010]
    Keywords : Service; Hotel; Restaurant; Five-senses; Sensory marketing*; Success and failure in service; Marketing activities; Perception; Learning; Atti- tude*;

    Abstract : .... READ MORE

  4. 9. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Malin Hammer; [2008]
    Keywords : marketing; relationship marketing;

    Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE

  5. 10. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Andreas Mård; Patrick Jonasson; [2007]
    Keywords : Word-of-Mouth; Service Marketing; Relationship Marketing; Hotel; Word-of-Mouth; Servicemarknadsföring; Relationsmarknadsföring; Hotell;

    Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE