Essays about: "service marketing- case studies"

Showing result 1 - 5 of 49 essays containing the words service marketing- case studies.

  1. 1. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    University essay from SLU/Dept. of Forest Economics

    Author : Eric Lwin; [2022]
    Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

    Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

  3. 2. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; Tyra Tornberg; [2021]
    Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

    Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE

  4. 3. How do consumers get engaged in a brand community? : The case of Estrella Damm.

    University essay from

    Author : Dana Cruz; Emma Aulestia; [2021]
    Keywords : Brand Community; Case Study; Consumer Engagement; Estrella Damm; Social marketing; Sustainable Practices.;

    Abstract : Background: Looking at many different studies, it’s known that the topics mentioned before are well researched. However, there are not many cases of brand community and customer engagement like the one with Estrella Damm. READ MORE

  5. 4. The value co-creation in automotive-3PL relationship management : A case study in Sweden

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jingting Liu; Zeying Huang; [2020]
    Keywords : Value co-creation; B2B context; 3PL relationship management; Automotive industry;

    Abstract : Background: The discussion regarding value co-creation begins within the field of service marketing, it tells that the value is mutually created in process between the firms and the customers. And that concept has been developed further in many aspects, such as B2B context in which the knowledge intensive industry is involved. READ MORE

  6. 5. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE