Essays about: "services market segmentation"

Showing result 1 - 5 of 11 essays containing the words services market segmentation.

1. 1. The Impact of E-Commerce on Parcel Shipping Operators in The EU and The US

   University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska högskolan

   Author : Rohit Muralidharan; [2018]
   Keywords : E-Commerce; Parcel Carriers; Logistics Software Providers; Logistics Service Provider; Mail and Post; Logistics Services; Networks; Customer; Retail; Logistics Operations;

   Abstract : Parcel carriers are susceptible to changes in the supply chain industry, as the carrier industry consists of many stakeholders who have an impact on the way they function. The stakeholders in the carrier industry are directly affected by the market trends that in turn affect the carrier business. READ MORE

3. 2. Net Neutrality Implications for Internet Actors in Sweden

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Uma Nikam; [2016]
   Keywords : Net Neutrality; Business models; Machine to Machine M2M service; Video streaming service; Quality of Experience QoE ; Nätneutralitet; affärsmodeller; maskin till maskin M2M tjänster; videostreamingtjänster; Kvalitet på Erfarenhet QoE ;

   Abstract : A telecom industry is constantly looking for new ways to generate revenues by offering new and innovative services. Segmentation of customers by offering premium services to premium customers is a one way which has immense potential of revenue generation. READ MORE

4. 3. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Joel Jansson; Maja Larsdotter; [2016]
   Keywords : Automated investment services; Innovation adoption; Service innovation marketing; Value proposition; Prior knowledge;

   Abstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE

5. 4. Retail analysis for major housingestablishments

   University essay from KTH/Fastigheter och byggande

   Author : Ksenia Beloborodova; Ozan Yilmaz; [2013]
   Keywords : Retail analysis; Real Estate Construction; Analys av detaljhandel; bostadsprojekt;

   Abstract : The aim of the thesis was to develop a model for JM that can be used in the establishment of large housing projects. The model must be able to provide answers to what is economically possible to deliver the projects in form of retail and service. READ MORE

6. 5. Activating the Smart Future: Customer Incentives in the Transforming Energy Market

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Philip Edwards; Lushi Luo; Nadezhda Moneva; Yi Sun; Laurence Williams; [2012]
   Keywords : Awareness; Customer Incentives; Drivers; Electricity; E.ON; Energy; Hyllie; Market Segmentation; Smart Grid; Smart Services; Sustainable Development; Swedish Consumers; Willingness to Adopt.; Business and Economics;

   Abstract : Background: Pressure from volatile fossil fuel prices, an increased awareness of climate change and technological advances has resulted in a changing relationship between utility companies and their customers and has created a demand for more efficient and controllable electricity products and services. Smart services are seen as a tool to meet the demands of the market and to encourage consumers to take more control of their energy usage. READ MORE