Essays about: "servqual marketing model"

Found 3 essays containing the words servqual marketing model.

1. 1. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Mohammed Ahmed; [2018]
   Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

   Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

3. 2. Identifying critical service issues in the service encounter – a first step in the development of a conceptual model for the shipping industry

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Claas Boomgaarden; [2015]
   Keywords : LSQM; Shipping Industry; Service Science; Service Dominant Logic; Relationship Marketing; PDSQ; INDSERV; SERVQUAL; Service Encounter; Service Quality; Social Sciences;

   Abstract : Title Identifying critical service issues in the service encounter – a first step in the development of a conceptual for the shipping industry Author Claas Boomgaarden Key Words Service Quality, Service Encounter, SERVQUAL, INDSERV, PDSQ, LSQM, Shipping Industry, Service Science, Service Dominant Logic, Relationship Marketing Purpose The purpose of this research is to provide a first step in the development of a conceptual model for service quality in the shipping industry. Theoretical Perspectives This study is embedded in the theoretical field of service quality. READ MORE

4. 3. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Jur van de Graaf; [2014]
   Keywords : customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

   Abstract : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. READ MORE