Essays about: "shopping enjoyment"

Showing result 1 - 5 of 16 essays containing the words shopping enjoyment.

  1. 1. Unmanned Stores In Sweden : A Quantitative Study On Enhancers And Inhibitors According To The Swedish Generation Z

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Pontus Andersson; Johansson Oscar; [2023]
    Keywords : Technology-Based Self-Service; Technology Readiness; Technology Acceptance Model; Generation Z; Unmanned Stores; Digitalization; Retail Industry;

    Abstract : Introduction: Since the start of the digital age back in the 70s, digital technology has become a main tool for us humans to work, communicate, and enjoy ourselves on a day-to-day basis. The major push that set this new chapter of human life was due to the first military-manufactured computers of the time. READ MORE

  3. 2. Get Your Head in the Game : An Exploration of Consumer Perceptions of the Gamification of Online Shopping.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elsa Stjernkvist; Ayla Orso; [2022]
    Keywords : Gamification; online shopping; consumer perception; mechanics; dynamics; aesthetics; game elements; qualitative research; marketing;

    Abstract : Gamification is in its infancy yet is proving to be a useful tool for practitioners in many industries. Little research into the perceptions of consumers, in regards to the gamification of online shopping, has been conducted though. READ MORE

  4. 3. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

  5. 4. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : TING YANG; Yang Wu; [2021]
    Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE

  6. 5. Web designers, don’t be afraid to use low-quality images in e-retail, unless you want to impress users : Purchase intent and attitudes on product listing pages with varying product image quality

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Annika Lundberg; [2021]
    Keywords : E-retail; user-generated websites; image quality; information processing; consumer attitude; usability; design;

    Abstract : Internet usage is increasing every year, and so do the different online activities on the internet. Online shopping is one of the most popular activities on the internet and is continuing to grow. This study investigated if visual information influences consumer behaviour on e-retail websites when shown together with non-imagery information. READ MORE