Essays about: "significance of Corporate communication"
Showing result 1 - 5 of 14 essays containing the words significance of Corporate communication.
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1. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE
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2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE
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4. Implementing corporate sustainability strategy : A multiple case study of Swedish pharmacy chains, focusing on the sustainability initiative Välvald
University essay from SLU/Dept. of EconomicsAbstract : The study addresses the existing literature gap regarding the role of and the relationship between organisational communication and motivation when implementing a corporate sustainability strategy within the specific context of the sustainability initiative Välvald. The findings of the study are based on the experiences of the Swedish Pharmacy Association, Apoteksgruppen, Apoteket AB and Apotek Hjärtat, all engaged in the Välvald initiative. READ MORE
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5. Defect intention : the specific challenges faced by women in open source that may predict (or influence) their intention to leave an open source software project/community
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background Open source is largely accepted as an important innovation driver in the technology industry. Even though inclusion and diversity is beneficial for the success of technology projects (including open source software projects), many statistics are pointing out that diversity in open source is even worse than in the technology sector in general. READ MORE