Essays about: "significance of Corporate communication"

Showing result 1 - 5 of 14 essays containing the words significance of Corporate communication.

1. 1. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
   Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

   Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

3. 2. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   University essay from SLU/Department of Molecular Sciences

   Author : Nicole Chidiac; Iris Lundquist; [2023]
   Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

4. 3. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

5. 4. Implementing corporate sustainability strategy : A multiple case study of Swedish pharmacy chains, focusing on the sustainability initiative Välvald

   University essay from SLU/Dept. of Economics

   Author : Johan Hägg; [2023]
   Keywords : Corporate sustainability strategy; Greenhushing; Organisational communication; motivation; sustainability initiative;

   Abstract : The study addresses the existing literature gap regarding the role of and the relationship between organisational communication and motivation when implementing a corporate sustainability strategy within the specific context of the sustainability initiative Välvald. The findings of the study are based on the experiences of the Swedish Pharmacy Association, Apoteksgruppen, Apoteket AB and Apotek Hjärtat, all engaged in the Välvald initiative. READ MORE

6. 5. Defect intention : the specific challenges faced by women in open source that may predict (or influence) their intention to leave an open source software project/community

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ivanna Altena; Georgi A. Markov; [2022]
   Keywords : Diversity; Equity; and Inclusion; Open source; Open source software; Women in Open Source; Defect intention; Intention to leave; Multiple regression.;

   Abstract : Background Open source is largely accepted as an important innovation driver in the technology industry. Even though inclusion and diversity is beneficial for the success of technology projects (including open source software projects), many statistics are pointing out that diversity in open source is even worse than in the technology sector in general. READ MORE