Search for essays about: "significance of study in research paper"

Showing result 1 - 5 of 14 essays containing the words significance of study in research paper.

  2. 1. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
    Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

    Abstract : AbstractDate: June 2, 2010Program: MIMA – International MarketingCourse name: Master Thesis (EFO 705)Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion BrandsAuthors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)Group number: 2462Tutor: Konstantin LampouProblem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.Method: Quantitative research method via survey was used for this research. READ MORE

  4. 2. A Cross-Country Case Study : Comparison of the Internationalization Processes Between Swedish and Chinese Small and Medium Enterprises

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Viktor Petrovski; Yinjie Shi; [2009]
    Keywords : Internationalization; SME; Institution; Network; Entrepreneur;

    Abstract : Due to the globalization trend, the internationalization of small and medium enterprises (SMEs) has become a common practice in the last decades. The previous literature suggested that there are many different determinants of the internationalization process. READ MORE

  5. 3. Spreading the Online Word-of-Mouth - A Study on the Impact of Feedback in the Online Hotel Reservation Industry

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Anna Möller; [2009]
    Keywords : online feedback; reputation; hotels; feedback mechanism; behaviour; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

    Abstract : In this paper we empirically analyse if feedback systems at online hotel booking websites affect the behaviour of partner hotels by providing them with an incentive to invest in better quality to please their customers. This is done by creating a model to forecast the expected behaviour of partner hotels and thereafter performing a number of statistical tests on review data from the online hotel reservation agency Booking. READ MORE

  6. 4. Urban Colourscape Planning - A Colour Study of the Architecture of Karlskrona

    University essay from Blekinge Tekniska Högskola/Sektionen för Teknokultur, Humaniora och Samhällsbyggnad (TKS)

    Author : Xiaomin Dong; Yilin Kong; [2009]
    Keywords : fysisk planering; spatial planning - local planning; spatial planning - regional planning; colourscape; urban colourscape planning; karlskrona;

    Abstract : Our starting point is colour and the notion that colour makes a difference. We studied colour science and colour geography in order to research the architecture facades in Karlskrona. READ MORE

  7. 5. MAIN FOREIGN COMPANIES AND THEIR STRATEGY WITHIN THE CZECH CONSTRUCTION MARKET

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Jan Medek; Martin Jirout; Pavel Drbal; [2008]
    Keywords : Czech construction market; competition; market entry; strategy;

    Abstract : This study describes the behavior of four important international construction companies within the Czech construction market. The chosen companies are following: SKANSKA CS, STRABAG, HOCHTIEF CZ and OHL ZS. READ MORE