Essays about: "simulation and marketing"

Showing result 1 - 5 of 13 essays containing the words simulation and marketing.

  1. 1. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  3. 2. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  4. 3. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Daniel Heimgartner; [2020]
    Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

    Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

  5. 4. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensions

    University essay from Lunds universitet/LUCSUS

    Author : Yulia Kalashnikova; [2016]
    Keywords : Skåne tourism; renewable energy; social psychology; behavior; feeling; reasoning; sustainability science; Social Sciences;

    Abstract : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. READ MORE

  6. 5. Virtual Reality in Marketing—An explorative study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Zhuang Aofeng; Bao Han; [2016]
    Keywords : Virtual Reality; Marketing; Marketing Tool; Human Computer Interaction;

    Abstract : Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. READ MORE